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Please follow the format below when preparing your 1st written research article summary and your word document should be uploaded to Canvas before midnight on September 11, 2022.
(A) title of the marketing research article; (b) author, date, appropriate documentation (reference) (20%); (c) a two-page summary of the marketing research article, including a discussion of the marketing research problem (30%), a discussion of the research design used (20%), a discussion of the data analysis used (15%), and finally a discussion of the conclusions and any recommendations made (15%). NO handwritten summaries will be accepted. Relevant Journals and Periodicals to use for this assignment include: (1) Journal of Marketing Research; (2) Journal of Marketing; (3) Harvard Business Review; (4) Journal of Advertising; (5) Journal of Consumer Behavior, and (6) Journal of International Marketing.
Mr. Simmons, this article appears to relate more to the Marketing Strategy course as opposed to MAR 5616. Your Summary should derive from an article examining a marketing problem. The summary should include a discussion of the research question(s) or research objective(s); the research design used-data sources, sampling design and sample size, the method used to collect the data; a discussion of how the data was analyzed and finally a discussion of the findings-conclusions and recommendations. We can discuss at your earliest convenience. No grade will be assigned to this submission. I will allow you to resubmit once we find and agree on an appropriate article. Thanks.